Tuesday, April 21, 2009

'This Side Of Truth' Now 'The Invention Of Lying'

Ricky Gervais has changed the title of his debut film as director 'This Side Of Truth' and reverted it back to its original title 'The Invention Of Lying' because it’s easier to market.

The move comes just two weeks after he changed the name of 'The Men From The Pru' to 'Cemetery Junction', after the financial services company objected to its name being used in the story of two insurance salesmen in Reading in the Seventies.

Gervais said: ‘We changed the name of the movie at the last possible moment. The titles go on this week. If we’d have changed our minds next week it would have cost a lot of dollars. (Dollars we haven't got, as we've spent our whole budget now.)

‘I loved This Side Of The Truth but we worried that in all the marketing it would be difficult to try to get the concept across. If you go more "on the nose" with the title you can be more creative with trailers and posters.

‘I was really worried about changing the name of the film back to its original title. So far everyone who's seen the film thinks it's a good move.

‘I hope everybody who hasn't seen the film hates the title, though. That would be a good omen as it would be the exact same pattern as with The Office. Everyone I told that title to thought it was bland, obvious, dumbed down, etc. until they saw it. Then it all became clear. So please be cynical and I'll know I'm onto something.’

The Invention of Lying which is due out in September stars Jennifer Garner, Jonah Hill, Jason Bateman, Tina Fey, Rob Lowe, Christopher Guest, Stephen Merchant, Louis C.K., Jeffrey Tambor and Patrick Stewart as the narrator.