We’re going for the Best Picture win. We wanted to have the best movie and the reviews have clearly said that and it’s the number one box office hit of the year so I’m not sure why we would not go for it all.It would get our vote!
With this movie we wanted to come up with a campaign that kept our aspirations clear but at the same time used a tongue in cheek approach. It’s all to recognize the quandary which is that no animated picture had won Best Picture, so we used only Best Picture images to reflect that. I feel very confident we have a movie everybody loves and I want to make sure with our support and our campaign that people don’t feel the consolation prize is the appropriate prize for a movie like Toy Story 3. I think people will look at the ads and feel it’s very Pixar and very Disney. At the same time it’s very clear.Toy Story 3 is a Best Picture. Vote for it. Please.
Tuesday, November 23, 2010
'Toy Story 3' Campaigns To Get The Film Into The Oscar Category Of 'Best Picture Of The Year'
Toy Story 3 is one of the best reviewed movies of the year and in this humble blogs mind probably the finest film of the year, Disney/Pixar are now starting a campaign to get the film into the Oscar category of Best Picture of the year. Walt Disney studio chairman Rich Ross saying: