Monday, January 5, 2009

Ponyo To Get Massive Push In America

Variety reports that Frank Marshall, Kathleen Kennedy and Pixar's John Lasseter are working with Studio Ghibli to make the summer release of Hayao Miyazaki's latest feature "Ponyo on the Cliff by the Sea" the studio's biggest hit ever, outside of Japan.

The goal is to boost both the number of screens and the box office take beyond Ghibli's record for a U.S. release set by "Spirited Away," the Miyazaki toon that earned a little more than $10 million on 714 screens in 2002 and 2003.